Your things should be too. The procedural pot project is an experiment in continuously variable design.

Each pot is computer generated to be one-of-a-kind, putting an end to cookie-cutter mass production.

Generative processes allow for intricate organic shapes. This is the first era where design can embody and represent the same rules and principles of the natural world.

Ocean waves, sand dunes, rolling hills - these forms are a part of the human spirit. Technology should give us new ways to appreciate these timeless feelings.

Every day, more is possible in creative landscapes. Let’s bring new aesthetics to the home or office, and use our most sophisticated techniques to create spaces that feel innovative and inspiring.

Studying and reconstructing natural patterns opens the door to new kinds of design - careful analysis is folded back into generative processes, which we can use to create more human spaces.

Let’s value the spirit of our plant friends, and grow and change like they do.